Digital Marketing Manager, Remote

Job Purpose: We're looking for a full-time Digital Marketing Manager to harness digital expertise and lead Criterion’s digital/growth marketing initiatives with energy and precision. This role focuses on driving high-value, high-engagement strategies such as personalized marketing, ABM (Account-Based Marketing), and customer-led growth. The ideal candidate is proactive, data-driven, and thrives on developing and executing impactful marketing strategies using state-of-the-art tools.

 Duties & Responsibilities:

• ABM /Personalization Expertise: Develop and execute targeted account-based marketing strategies to drive B2B engagement and conversions

• Digital Leadership: Manage our online presence across marketplaces, partner sites and digital platforms, ensuring a cohesive and impactful brand image and messages. 

• Analytics Mastery: Analyze marketing data/competitors to refine strategies, providing actionable insights to marketing and sales teams to enhance performance.

• AI Integration: Champion the use of AI tools across the team, improving efficiency and scalability in our marketing efforts.

• Campaign Management: Plan and execute digital advertising campaigns across multiple platforms, optimizing for reach and return on investment.

• Social Media Execution: Oversee all social media activities, ensuring content is engaging, relevant, and aligned with current trends.

• Content Oversight: Manage the production of diverse content formats, such as blog posts, videos, and live streams, that resonate with our target audience.

• Collaborative Efforts: Work closely with various teams to ensure marketing plans are integrated with overall business goals.

• Budget Management: Oversee the marketing budget, ensuring funds are allocated effectively to maximize impact.

Qualifications

• Execution-focused Thinker: Proven ability to develop a plan that can be executed upon and that penetrates the market and generates tangible results.

• Tech-Savvy: Comfortable with digital technology, including AI tools, and able to learn new software quickly.

• Creative Problem Solver: Strong creative skills with the ability to produce innovative and engaging content.

• Data Analyst: Experienced in using analytics to drive decision-making; proficient with analytics tools.

• Communication Expert: Excellent communication skills, capable of building strong relationships both internally and externally.

• Adaptable and Proactive: Able to adapt to changing market trends and anticipate future industry movements.

• Digital Advertising Whiz: Develop and manage high-impact digital advertising campaigns across platforms such as LinkedIn, Google Ads, Facebook, Instagram, and more, ensuring optimal reach and ROI.

• Analytics Expert: Utilize analytics tools to track campaign performance and prospect engagement, making data-driven decisions to optimize future marketing programs.

• Collaboration Lead: Work closely with the product development team to ensure marketing strategies align with product launches and promotions. Facilitate cross-functional team collaboration to unify branding and messaging across all channels.

 You’re a Good Fit if:

• You’ve got experience in marketing and digital marketing for HR or HCM platforms (preferred)

• You’ve got a demonstrated ability to operate marketing automation, ABM and CRM tools

• You’re incredibly organized and can effectively plan our your day/week/month

• You’ve got a passion for staying ahead of digital marketing and growth trends

• You’re a data-driven mind and a creative flair for leveraging extensive content in impactful ways

 COMPETENCIES

• Intelligence – Learns quickly. Demonstrates ability to quickly and proficiently understand and absorb new information

• Communication – Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communication, including e-mail

• Calm under pressure – Maintains stable performance when under heavy pressure or stress

 Culture / Core values:

• Service-Oriented - Delight customers in every interaction

• Efficiency - Able to produce significant output with minimal wasted effort

• Enthusiasm - Exhibits passion and excitement about work. Has a can-do attitude

 Company offers:

• Competitive salary level

• Flexible working hours 

• Ability to work from anywhere 

• Friendly team