Influence Marketing Manager

WhiteBIT is a global fintech company with a team of over 1,100 professionals. As a cryptocurrency exchange serving more than 5 million users worldwide, we are committed to delivering top-tier services through an intuitive interface and a robust set of analytical tools. 
By partnering with cryptocurrency projects globally, our mission is to promote the widespread adoption of blockchain technology, guided by the principles of security, expertise, and innovation.

We are looking for a Influence Marketing Manager

Requirements:

- Influencer Marketing Experience: 2+ year of practical experience in influencer marketing, with successful campaigns;
- Cryptocurrency Market Knowledge: A profound understanding of the cryptocurrency market and its intricacies, enabling the creation of strategies tailored to this unique sector;
- Metrics Orientation: Focused on metrics and performance indicators, capable of identifying and measuring campaign success;
- PR Skills: PR experience with an understanding of key indicators impacting brand recognition.
- Social Media Knowledge: Expertise in utilizing statistical indicators on social media platforms such as - Trading View, YouTube, Twitter, Instagram, TikTok and Telegram;
- High-Level Communication: Excellent written and verbal communication skills. Ability to package marketing campaigns, develop key messages, and integrate insights into campaigns;
- Strategic Thinking and Analytical Abilities: Ability to implement influencer marketing strategies aligned with business goals and analyze data for strategic decision-making.Would be a plus- Proven experience in launching successful influence campaigns for Fintech products.

Responsibilities:

- Attracting and onboarding new ambassadors:
- Identifying, recruiting, and integrating ambassadors aligned with brand goals and target audiences;
- Building long-term partnerships with ambassadors;
- Coordinating ambassador activities and ensuring their engagement and motivation.

- Recruiting influencers for the affiliate program:
- Developing strategies to attract influencers to the program and analyzing their performance;
- Conducting training sessions to educate influencers on how to maximize the affiliate program.

- Resolving conflict situations:
- Identifying and addressing disputes or issues with influencers and ambassadors;
- Ensuring clear communication to mitigate reputational risks.

Negotiating with content creators regarding ad rates:
- Leading discussions to agree on collaboration terms, including costs and ad formats;
- Optimizing advertising budgets while maintaining high content quality.

- Implementing marketing strategies:
- Creating and executing campaigns with creative ideas, strong key messages, and a "wow factor";

- Analyzing results and decision-making:
- Monitoring KPIs for each campaign and collaboration;
- Evaluating influencer and ambassador performance to refine future initiatives;
- Adjusting strategies based on data insights to maximize ROI.

- Collaboration with other departments, including legal, financial, and communications, to create 360-degree campaigns.

Working terms:

– Our own product
– Annual paid vacations
– Sick leave compensation
– Professional working environment

We provide challenging tasks that offer continuous growth opportunities for everyone. We've consistently embraced development and the advancement of our colleagues, ensuring work is always engaging. Our team is prepared to offer support, share expertise, and lend a helping hand when needed.