E-commerce and Content Specialist
Гібридна
В офісі/на місці
Повна зайнятість
Бонуси / премії
Додаткові вихідні
Медичне страхування
Розвозка / авто від компанії
Регулярний перегляд зарплат
Main responsibilities and tasks:
E-Commerce Management:
- Develop and implement complex e-commerce strategies aimed at enhancing online visibility converted to sales for OTC and IW products across various platforms.
- Conduct regular audits of product listings to ensure accurate descriptions, and aligned online visualization and listing high-quality images, video content (if applicable), and SEO optimization.
- Collaborate with internal commercial functions and digital team on enhancements that improve user experience based on customer journey mapping.
- Monitor competitor activity in the e-commerce space; analyze their strengths/weaknesses to adjust\improve our strategy.
Digital Marketing Support:
- Plan and execute data-driven digital marketing campaigns across various channels including PPC advertising (Google Ads), social media advertising (Facebook Ads, Instagram).
- Create targeted assets – banners, landing pages and etc. that align with specific promotional campaigns; ensure they are optimized for conversion through effective use of calls-to-action (CTAs) and persuasive copywriting techniques.
- Craft compelling product descriptions optimized for search engines using relevant keywords related to OTC medications or wellness products while maintaining brand voice consistency.
Analytics & Reporting:
- Set up foundations and leverage advanced analytics tools such as Google Analytics Suite or specialized eCommerce tracking software to monitor campaigns\placements performance metrics including traffic sources, bounce rates per page/product category conversions over time.
- Provide actionable insights based upon analytical reviews monthly/quarterly reports detailing performance against KPIs like ROI from ad spend versus revenue generated through those channels.
Collaboration & Compliance:
- Work closely with cross-functional teams such as regulatory affairs/legal departments ensuring all workflows abide by industry guidelines pertaining specifically towards advertisement claims surrounding medication efficacy/safety
- Maintain up-to-date records/documentation regarding promotional materials produced within prescribed compliance frameworks stipulated by governing bodies overseeing pharmaceutical advertising practices
What we expect from the candidate:
- Knowledge and experience in digital tools usage: Google Analytics, Google Ads, Facebook Ads, SEO and others
- Desire to grow together in digital field
Анастасія
Reckitt /Реккітт Перевірена
Фармацевтика Сайт компанії
