E-commerce & D-commerce Marketing Execution Lead

About your new job:
 Great opportunity for a strategic Marketing leader to establish and manage our E-Com(B2C)&D-com(B2B) Channels Marketing strategy starting from identifying country channels big bets to the moment when strategy executed at the delight of our customers and by creating unique experiences for our shoppers and consumers in stores. 

Reporting to the AH Channel Marketing Manager, this role will work on maximizing the value we generate thru Channel and potential dry ones yet to be activated. Your role uses relevant channel and shopper insights and, by combining the holistic Coke way of doing Channel marketing, designs and executes best in class E-Com(B2C)&D-com(B2B) channels strategy. The role is responsible to plan for execution of the strategy in disciplined manner, holistically and by managing risks and opportunities. 
 
You can be successful in this role if:

• You co-create the Long-Range Plan and annual BP from E-Com (B2C) & D-com (B2B) channels perspective and give the channels vision based on relevant customer and shopper insights and local channels understanding; 
• You translate physical activities into digital to build the brand and communication consistency;
   You partner with stakeholders and customers across the organization to support the digital vision, strategy, features, and prioritization;
• You ensure a 360° connection of all offline campaigns to online (including main occasions and TM activities);
• You follow up on Brand/Trade plan and execute brand plans in sync with ATL investment, driven by strategic consumption occasions, trends & shopper needs, and declined for sub-channel and customer specificity;
• You design & execute online shopper activations, drive a customer-centric approach, and build win-win plans to guarantee BP target;
• You collaborate with Brand teams, RGM, and Sales team for strategy and brand guidelines and implement promotions under those guidelines;
• You integrate innovation strategy and NPD pipeline into the E-Com (B2C) & D-com (B2B) channels (insights, consumer & shopper content, customer selling story);
• You apply market insight and knowledge to ensure customers' future needs are identified and met through our products, services, and initiatives;
• You support execution among all E-Com (B2C) & D-com (B2B) customers;
• You track and fix eRED and D-com KBIs (such as ONS, Content, OOO, search, DAM, etc.) daily;
• You analyze market share and digital shoppers data for building future activities;
• You conduct Marketing Channels Analysis per Product/Product Line/Brand/Company/Category;
• You collaborate directly with brand owners and shoppers team for visuals, videos, and all needed digital contents to go live with the catalogue and the campaigns plans.

Our new team member needs to:
 

• Have a university diploma;
• Have fluent English;
• Have 3+ years of comparable experience in large, complex, multi-channel organizations;
• Have strong knowledge of eRetail, D-com & FSA Channels, including dynamics, consumer insights, and trends;
• Have experience with analytics tools, including Google Analytics;
• Have learning agility, analytical and strategic thinking.
   
   

How we will support you: 

We will create an effective onboarding plan tailored to your role, outlining key protocols, responsibilities, and introductions to key stakeholders to ensure a smooth transition into your new position.

We offer:

• Official employment;
• 5-day working week, a hybrid work format;
• Competitive salary;
• Compensations & benefits package, which includes medical and life insurance, 31 calendar days of vacation per year, meal allowance, company product sampling;
• Development opportunities;
• Work in a smart and motivated team within a supportive and inclusive culture with strong values;

The main office of the company is located in Velyka Dymerka. Corporate buses are provided from metro stations Chernihivska and Lybidska, and also, from the city of Brovary and the settlements of Velyka Dymerka, Bohdanivka, Kalyta. 

About your new team:

We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.

We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.

 We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don’t have the perfect experience. We have faith in what every person can be. 

And although we have so much to be proud of, we always stay humble. We believe the real magic happens – for us and for you – when we OPEN UP.

At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.