Marketing Operations Specialist

We are in search of a Marketing Operations Specialist to enhance our Talent Acquisition strategies with advanced recruitment marketing methods. This position requires a strong partnership with the Talent Acquisition team to refine marketing campaigns, boost candidate interactions, and utilize digital marketing and AI technologies to attract exceptional talent. If you excel in using strategic marketing approaches to improve recruitment efforts, we invite you to join our dynamic team.

Responsibilities

• Oversee and implement email campaigns, multi-channel promotional campaigns, referral campaigns, and events that align with recruitment goals
• Seek out and establish relationships with tools and vendors that meet our marketing objectives
• Create specific requirements for the product team to optimize marketing operations and improve candidate pre-screening
• Administer internal recruitment tools to effectively segment candidates for efficient recruitment operations
• Set up and maintain automated email flows to pre-screen candidates based on organizational needs
• Work in tandem with the Talent Acquisition team to devise engaging job descriptions and content that attract high-caliber talent and foster their engagement
• Investigate and apply AI-driven automation and optimization techniques in recruitment marketing
• Engage with stakeholders to determine AI applications, set success metrics, and develop KPIs
• Act as a connector between technical, marketing, and recruitment teams to facilitate smooth AI integration

Requirements

• At least 2 years of experience in marketing operations, recruitment marketing, or employer branding
• High proficiency in English, with superior writing and communication skills at a B2 level or above
• Skilled with marketing automation platforms such as HubSpot, Marketo, or Pardot
• Experienced in using Applicant Tracking Systems (ATS)
• Skilled in content marketing, social media marketing, and PPC advertising
• Strong writing skills
• Competent in data analysis with tools like Excel and Power BI
• Comprehensive knowledge of candidate personas, recruitment funnels, and employer branding strategies
• Exceptional communication and collaboration skills, able to work effectively in a diverse team environment

Nice to have

• Previous experience with the deployment of AI tools to enhance recruitment and marketing initiatives
• A robust interest in developing expertise in the AI area

Benefits

• International projects with top brands
• Work with global teams of highly skilled, diverse peers
• Healthcare benefits
• Employee financial programs
• Paid time off and sick leave
• Upskilling, reskilling and certification courses
• Unlimited access to the LinkedIn Learning library and 22,000+ courses
• Global career opportunities
• Volunteer and community involvement opportunities
• EPAM Employee Groups
• Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn