E-Commerce Manager

Are you ready to responsible for leading our journey of accelerated, sustainable growth in e commerce in Ukraine?
As an eCommerce Manager you will play a pivotal role in the growth of the channel assisting in the development and execution of Red Bull Ukraine’s national eCommerce strategy, with a particular focus on establishing new business partnerships, as well as assist in managing Key Accounts to deliver sales, volume, and perfect online store targets.

All the responsibilities we'll trust you with: 

ACCELERATE ONLINE SALES GROWTH:

• Establish key partnerships with e-com players on the market

• Identify opportunities to partner, activate, share expertise, and drive mutual growth.

• Execute short- and long-term business strategy to drive 360 Omni Channel growth.

• A test-and-learn approach, with the ability to utilise data to make decisions and pivot effectively.

EXECUTION OF STRATEGIC PROGRAMS AND TRADE INVESTMENT DELIVERY:

• Deliver volume monthly business plan across all ecom segments. 

• Develop and implement Key Promotional Programs with new business accounts.

• Deliver against Ecommerce Channel business plan targets

• Discuss and negotiate Onsite display through key activation moments.

• Communicate account promotional priorities to wider business in a timely and effective manner

• Provide recommendations to maximize sales effectiveness and ROI from customer activities • Deliver profitable growth via effective and optimal use of available investments

• Keep within approved Trade Investment budgets for permanent discounts, temporary price reduction and joint advertising targets.

DEVELOP AND EXECUTE NATIONAL ECOMMERCE ACCOUNT PLANS, THROUGH RED BULL ONLINE SUCCESS MEASURE:

• Work cross-functionally on further improving and implementing Red Bull’s online merchandising standards.

• Increase Red Bull Online market share through the delivery of a strong joint business plan and increased Sales.

• Negotiate trade plans to display Omni Channel mindset through key activations.

S&OP:

• Understand and adhere to the company S&OP process and metrics, with mandatory participation and engagement in all meetings

• Provide timely and accurate promotional forecasts, both with the customer, and internally with the demand planning process

• Liaise with finance in providing timely and accurate permanent discounts, temporary price reduction and joint advertising accruals

• Be responsible for processing claims in the agreed timelines and all financial impacts in relation to responsible accounts.

• Manage the monthly trade spend reconciliation process

CROSS FUNCTIONAL ENGAGEMENT:

• Work cross-functionally with Brand Marketing, KAM’s and Trade Marketing to execute the ecommerce strategy through key customer moments.

• Aid the finance team monthly on accruals and reconciliation of actual to forecast spend

• Work with the Accounts teams on the delivery of claims processing, payments, and discounts

 ACTIVATION OF THE ‘WORLD OF RED BULL’ IN SELECTED KEY ACCOUNT:

• Engage customer partners by bringing them into the ‘World of Red Bull”

• Activate online displays, and improve visibility through responsible accounts for major Red Bull events

• Work with the brand team to develop key occasions across customer portfolio

Your areas of knowledge and expertise that matter most for this role:
 

• Minimum 5 years industry experience
• 2 years key account management
• eCommerce experience preferred but not essential
• Exceptional negotiation skills with experience in seeking “win-win” solutions
• Track record of developing and converting long-term new business opportunities
• Strong customer relationship management skills
• Strong communication and presentation skills
• A strategic mindset with a hands-on approach to developing things from scratch and a passion to drive new initiatives
• Strong financial and analytical ability
• Intermediate to advanced level PowerPoint and Excel skills