Premium Spirits Trade Marketing Executive

About your new job:
 This role is responsible for implementing Brown Forman strategy and providing all marketing resources (strategies, tools needed for strategies execution and resources in terms of cooperating partners and agencies) to support building the portfolio of assigned brands for the overall growth of the company’s business. This position has in direct report – Brand Executive. 

Trade marketing Manager responsible for providing support to National Off & ON Trade, KA & Trade Marketing functions in all aspects concerning preparation, implementation and evaluation of relevant initiatives with simultaneous control of execution and communication with all involved partners. Responsible to work closely with key business stakeholders across marketing, sales, commercial excellence, finance, and supply chain and play a leading role in the Spirits Marketing leadership team. A strategic goal is to drive business performance thru sustainable Brown Forman spirits portfolio growth. Clear focus would be revenue and profit delivery for the respective portfolio with fueling value share growth and continuously growing quality leadership ratio.  

 Our new team member needs to:

• Have at least 5 years of experience in large, complex, multi-channel organizations;
• Be proficient in MS Office;
• Demonstrate excellent communication skills;
• Be quick in understanding customer needs;
• Have a fluent level of English;
• Be responsible, result-oriented, and agile.

You can be successful in this role if:

• You develop and deploy trade programs, ensure TM budget split and control;
• You manage budget planning, controlling, and reconciliation, conducting quarterly reviews;
• You map portfolio opportunities, calculate Size of the prize, and contribute to long-term country big bets;
• You collaborate cross-functionally to synchronize activities with other departments: sales, finance, marketing;
• You participate in design and co-producing POSMs;
• You track and analyze competitor activities and performance;
• You co-lead engagement programs and joint marketing initiatives;
• You coordinate in-store POS materials, maintain documents for POS materials, production, and placement;
• You ensure disciplined execution of TM calendars aligned with sales calendars;
• You partner with key stakeholders to address channel/region-specific needs through sales and marketing programs;
• You manage and execute new Brown Forman portfolio launches, SKU rationalization, and harmonization, including ongoing monitoring and corrective actions for marketing programs. 

How we will support you: 

We will create an effective onboarding plan tailored to your role, outlining key protocols, responsibilities, and introductions to key stakeholders to ensure a smooth transition into your new position.

We offer:

• Official employment;
• 5-day working week, a hybrid work format;
• Competitive salary;
• Compensations & benefits package, which includes medical and life insurance, 31 calendar days of vacation per year, meal allowance, company product sampling;
• Development opportunities;
• Work in a smart and motivated team within a supportive and inclusive culture with strong values;

The main office of the company is located in Velyka Dymerka. Corporate buses are provided from metro stations Chernihivska and Lybidska, and also, from the city of Brovary and the settlements of Velyka Dymerka, Bohdanivka, Kalyta. 

About your new team:

We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.

We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.

 We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don’t have the perfect experience. We have faith in what every person can be. 

And although we have so much to be proud of, we always stay humble. We believe the real magic happens – for us and for you – when we OPEN UP.

At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.