Senior Brand manager

International FMCG-company with iconic brands is looking for a Brand Marketing Manager for temporary contract.
You’ll be responsible for managing our key marketing partnerships, beginning with the development of strategic plans, all the way through execution. This includes leading strategic relationships, partnerships, and acquisitions into integrates consumer marketing plans that deliver results.  

What You’ll Do for Us 

• Activate the system through cross-functional teams to develop and implement regional business plans and activation programs that meet brand, channel, customer and marketing partners’ needs to maximize key business objectives (ex. revenue, profit and volume). 
• Lead customization and implementation of integrated marketing communication and asset activation plans by coordinating internal and external functions (ex. marketing assets & sponsorships, e-marketing, local advertising, etc.) in order to achieve high performance results on time and within budget. 
• Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business-to-business, social/digital/mobile. 
• Partner with Franchise Leadership on market specific business opportunities utilizing assets. 
• Develop and communicate written briefs for use by agencies or suppliers (ex. creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation. 
• Acts as subject matter expert to ensure all region POS, packaging, programming, etc., protect the Company’s rights, trademarks and investment while meeting the needs of our customers and assets. 
• Ensures that all Marketing plans are implemented, monitored and evaluated in line with brand strategies, while tracking and analyzing brand performance and initiatives. 

Qualification & Requirements 

• Bachelor’s degree in Business, Marketing or related field. 
• 5+ years of prior experience translating marketing objectives into strategies and plans. Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase. 
• English - min Upper intermediate
• Experience in brand strategy and application across channels in local markets, as well as key consumption occasions, shopper messaging and methods of activation.  
• Proven track record of sustainable results.  
• Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.  
• Proven ability to lead cross-functional project teams and influence others.  

What We Can Do For You 

• Challenging Work: Our unique global system offers constant opportunities to develop world-class skills.
• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.