Marketing Specialist
UNITEDCODE is a software development company with Headquarters in Texas and back offices in Ukraine and Germany. We are looking for a Marketing Specialist with experience in the IT sector or related industries. The ideal candidate should have strong analytical skills, creativity, and a proactive approach to information gathering and optimization.
Requirements:
Proven experience in marketing, ideally in the tech or IT industry.
Proficiency in the mentioned tools and platforms.
Analytical skills to interpret data and make strategic decisions.
Creative mindset with excellent written and verbal communication skills.
Familiarity with email marketing platforms and content management tools is a plus.
Responsibilities:
1. Market Research and Trend Analysis:
- Conduct detailed research on US IT industry trends and innovations.
- Analyze competitors, market demands, and emerging opportunities.
2. Information Gathering and Reporting:
- Monitor tech news, updates, and events, particularly in the US market.
- Collect data for lead magnets, such as salary trends, regional insights, and industry statistics.
3. Content Creation and Campaign Ideation:
Develop creative ideas for social media content, email campaigns, and downloadable resources.
4. Email Marketing Management:
Plan, execute, and optimize email campaigns to drive engagement and conversions.
5. Creative Content Development:
Create relatable and engaging content - memes, short videos.
6. Tools and Platforms:
Work with tools like:
Slack, ClickUp - management\communication
- Google Analytics, Google Business, Google Trends - Analytics
- LinkedIn, X (formerly Twitter), Facebook - Social media platforms:
We need a detail-oriented and resourceful marketer ready to contribute to meaningful projects while constantly seeking ways to enhance marketing efforts.
