ASO & ASA Specialist
Responsibilities:
— Conduct keywords research and optimize store presence (text, assets, etc.) to enhance app discoverability in search results.
— Improve App Store page conversion rates by optimizing creative assets and text.
— Plan, prepare, and execute the ASO roadmap, including managing all aspects of store testing and analyzing A/B testing results.
— Evaluate key performance metrics to ensure growth and meet ROI targets.
— Analyze organic trends and competitors’ ASO strategies to identify improvement opportunities.
— Develop and implement ASO strategies to increase app visibility and downloads.
— Collaborate with development, marketing, and product teams to align ASO strategies with overall company goals.
— Work with CPP and CSL to create customized flows.
— Plan and execute ASA campaigns to drive app installs and revenue.
— Monitor and optimize ASA campaigns to ensure cost efficiency and maximize ROI.
— Analyze ASA performance metrics and provide actionable recommendations for campaign improvements.
Requirements:
— At least 2 years of experience in ASO and ASA for mobile apps and marketing on the App Store and/or Google Play.
— Experience in analyzing keywords, metadata, app descriptions, and other ranking factors.
— Proficiency in testing marketing creatives (A/B testing).
— Experience with CPP and CSL.
— Analytical skills with the ability to interpret data and make data-driven decisions.
— Proven experience in managing and optimizing ASA campaigns to achieve growth and ROI targets.
— Familiarity with ASA tools and platforms.
How we work:
— trust in the team first of all: no micromanagement and time trackers;
— we work in cross-functional teams, so everyone has an impact on technology and product without unnecessary bureaucracy;
— we openly offer only those improvements that can be measured;
— we openly share reviews.
We offer:
— career development in IT;
— 8-hour working day (Mon-Fri) with a “flexible” schedule;
— we work completely remotely;
— paid vacation and sick leave;
— medical insurance after passing the adaptation period;
— a birthday present
— team building and corporate events.
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