User Acquisition Manager
The UA Operations Manager will support the teams by managing and optimizing operational processes related to user acquisition. This role focuses on ensuring smooth campaign and day -to-day routine execution, tracking, compliance, and performance analysis to drive efficiency and support strategic decision-making. The ideal candidate will have strong attention to details, excellent organizational and communication skills, and a data-driven mindset to help scale marketing efforts effectively.
Responsibilities:
- Fraud Detection and Deductions: Collaborate with internal teams and MMPs (AppsFlyer, Adjust, Singular) to flag and deduct fraudulent traffic from activities
- New Partners Onboarding process: Manage the technical onboarding process for new UA partners, ensuring all legal and financial requirements are met
- End-of-Month Routines: Collect, verify, and process monthly costs from partners, ensuring accurate reconciliation against internal tracking systems
- Collaborate with the finance team to address discrepancies and manage payment timelines
- Creative Uploads to User Acquisition Campaigns: Manage the uploading of creative assets to various ad platforms (Meta, Google, DSPs) following naming conventions and guidelines
- Tracking Active Tickets: Monitor and track active tickets related to campaign performance, platform issues, and internal requests
- Work with cross-functional teams to ensure timely resolutions and escalations when necessary
- Exporting Reports and Data Analysis: Export campaign performance reports from platforms and internal dashboards upon request and analyze complex data
Requirements:
- 2+ years in user acquisition operations, digital marketing, or ad tech within the mobile gaming industry
- Hands-on experience with MMPs (AppsFlyer, Adjust, Singular) and ad platforms (Meta, Google, TikTok, Unity Ads)
- Strong understanding of tracking, attribution, and fraud prevention
- Proficiency in data analysis tools such as Excel, Google Sheets, Looker, or Tableau
- Experience with project management tools (JIRA, Monday.com) is advantageous
- Fluent English
- Strong organizational and multitasking abilities
- Excellent communication skills
- Detail-oriented with a proactive problem-solving approach
Oksana Verbych
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