Launched in 2020, dayinlinen was founded by two like-minded women from Ukraine who wanted to challenge the norms of modern consumer society. Their linen-only brand suggests four clothing models that are easily combined with each other. Thus, offering a mobile wardrobe, in which a small number of elements is balanced out by their interchangeability. The garments are hand-made from linen that has undergone a special softening treatment, the fit is designed to flatter any body type, the sales model is built to offer a fair price, and the line's assortment is updated only once a year.
