PPC & SEO Manager for Amazon

We are a company with more than 15 years of sales experience. The main focus was offline sales of cotton wool products, disinfection, and medical production. For the past five years, we have been actively developing Amazon. We have several categories and product groups, moving to new heights online and, in the future, offline trading.

You will work with products like Essential oils\blends, Fragrance oils, Candle-making senses, and Lens wipes. At the moment, there are more than 30+ products.

Now, we are looking for a PPC & SEO Manager for Amazon who will manage and optimize paid search (Pay-Per-Click) and organic search (Search Engine Optimization) strategies to maximize sales, visibility, and performance on Amazon’s marketplace.

Requirements:

• Strong experience with Amazon Advertising (PPC) tools like Amazon Seller Central and third-party tools like Data Dive, Helium 10, or Jungle Scout.
• In-depth knowledge of Amazon SEO, including keyword research and listing optimization techniques.
• Proficient in data analysis and reporting tools such as Excel, Google Analytics, or specialized Amazon analytics tools.
• Experience with A/B testing and bid management strategies.
• Excellent communication skills for reporting findings and collaborating with other teams.

Qualifications:

• Bachelor’s degree.
• 3-5 years of experience managing Amazon PPC campaigns and SEO strategies.
• Language proficiency: English – Intermediate (B1).
• Proven track record of driving growth in e-commerce sales through PPC and SEO efforts.
• Certifications in PPC management or SEO strategies (preferred).

Responsibilities:

AMAZON PPC MANAGEMENT:

• Develop, manage, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Perform keyword research to identify high-performing and relevant keywords.
• Monitor and adjust bids and budgets to ensure profitability and high Return on Ad Spend (ROAS).
• Analyse campaign performance data to identify trends, insights, and opportunities for campaign optimizations.
• Create A/B tests for ad copy, targeting options, and bid strategies.
• Report on campaign performance, providing detailed analysis of key metrics, such as ACOS (Advertising Cost of Sales), conversion rates, and traffic.

AMAZON SEO MANAGEMENT:

• Conduct keyword research to improve organic rankings for product listings.
• Optimize product titles, descriptions, bullet points, and backend search terms for better visibility and higher conversion rates.
•  Stay updated with Amazon’s algorithm changes and adjust strategies accordingly.
• Develop strategies for improving organic rankings, including implementing and managing content optimizations and addressing reviews and ratings.

DATA ANALYSIS&REPORTING:

• Use data-driven insights to make strategic decisions for both PPC and SEO.
• Analyse key performance metrics such as click-through rate (CTR), conversion rate (CR), impressions, and organic ranking shifts.
• Prepare regular reports on PPC performance, organic ranking improvements, sales, and recommendations for ongoing strategy enhancements.

Working terms:

• Work in an international company.
• Timely salary.
• Paid holidays.
• Paid sick leave.
• Holidays are weekends.
• Flexible schedule.

SALARY: based upon interview results.