In App media buyer

Requirements:

• 2-plus-year of successful proven experience with In-app in the iGaming (Gambling&Betting) field in Direct Advertiser/Media Buying Team — MUST HAVE ;
• Ability to effectively manage large advertising Budgets (from $50,000 per month)
• Availability of successful cases in the gambling niche in the CIS/Latam markets;
• Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
• Experience in working with Antidetect Browser and Tracking Systems;
• A high-level understanding of how the major advertising in-app platforms (Unity, Moloco, ironSource, WakeApp, AppLovin, etc.);
• Ability to moderate creatives and links on the previously mentioned platforms;
• Ability to work independently with platforms for collecting and analyzing user activity data on websites and mobile apps (AppsFlyer, Adjust, etc.);
• Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
• Ability to analyze and optimize your advertising campaigns to achieve specified KPIs;
• Experience in А/B testing;
• Experience with a lot of traffic, ability to work with a large array of information.

Responsibilities:

• Creating, setting up and optimization advertising campaigns on In-app platforms to attract new players to the Product;
• Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results;
• Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
• Setting the Terms of Reference for the necessary promotional materials;
• Competent budget management;
• Together with the team, the formation of media strategies, calculation of the KPI funnel;
• Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
• Regular reporting on performance and profit;
• Market and Competitor Analysis;
• Planning and calculation of Traffic Streams.

Benefits:

• An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc;
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
• Laptop & all necessary equipment for work according to the holding standards;
• Paid vacations, sick leave, personal events days, days off;
• Referral program — enjoy cooperation with your colleagues and get the bonus;
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;
• Rewards program for mentoring and coaching colleagues;
• Free internal English courses;
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, PIN-UP clubs for movie / book / pets lovers and more;
• Other benefits could be added based on your location.